Consumers’ brand attachment and aversion behaviors: An empirical study of Apple iPhone
碩士 === 國立臺中科技大學 === 企業管理系事業經營碩士班 === 102 === The popularity of smart phones and the emergence of the term "phubber" reflect that consumers’ dependence on Smartphone has exceeded the imagination. Previous studies have discussed the relationship between consumers and brands, such as brand co...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/2q3he9 |