The effect of Browsing-goal or Buying-goal to attributes preference
碩士 === 國立臺中科技大學 === 企業管理系事業經營碩士班 === 102 === Consumer’s buying behavior means a series of the process that people do to meet their needs or their desires. In this process, the primary step is the consumer’s goal. If the consumers go shopping with browsing goal, then the number of items browsed will...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/jmwy84 |