The Research on Emotional Charm Point by Story Advertising─A Case Study of Let''s Café CF of FamilyMart
碩士 === 國立臺中科技大學 === 商業設計系碩士班 === 102 === “Let’s Café” is an own brand launched by FamilyMart and Mr. Brown. The brand promotes two concepts: ‘One Coffee, One Story’ and ‘One Sip of Wonder’. Based on these two concepts, FamilyMart utilized the online media and marketing skills to create a sequential...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/sjcb22 |