The Effect of Location-Based Mobile Marketing Type on Usage Intention
碩士 === 國立臺中科技大學 === 流通管理系碩士班 === 102 === This study examined the effects of Location-Based Mobile Marketing (LBMM) type on usage intention, and investigated the moderating effect of Privacy Self-Effect (PSE) and Primary Mobile Consumer Segment. In the experiment1, the finding showed that the Pull-LB...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/9vjnv4 |