Experiential Marketing, Experiential Value, and Experiential Satisfaction of Tourism Factory—A Case Study from Kuo Yuan Ye Yang-Mei Pastry Museum
碩士 === 國立臺東大學 === 文化資源與休閒產業學系 === 102 === The purpose of this study was to explore the relationships among experiential marketing, experiential value, and experiential satisfaction of tourism factory. A convenience sampling was used in Kuo Yuan Ye Yang-Mei Pastry Museum, and a total of 310 valid que...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/19586998704895063936 |