Using Word of Mouth to Predict Liuqiu Tourism Marketing Volume
碩士 === 國立臺東大學 === 文化資源與休閒產業學系 === 102 === With the growth of internet, the electronic word-of-mouth (eWOM) becomes an important reference influencing tourism activities. Through the characteristics of Internet reputation, this study used the Internet emotional indicators, Internet search popular...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/28955015875223833837 |