The Influences of Buying Purposes and eWOM on Purchase Intention: The Moderating Role of Information
碩士 === 國立臺東大學 === 理工學院綠色科技產業碩士專班 === 102 === In the earlier ages of e-commerce, the major sources of electronic word of mouth (eWOM) were from various anonymous crowds, and online shoppers often surfed and referred the WOM on Internet. With the widespread of social network sites (SNS), it enabled e-...
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| Format: | Others |
| Language: | zh-TW |
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2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/j634s3 |