Effects of personality traits of backpackers on travel motivations and behavioral intentions

碩士 === 國立臺東大學 === 休閒事業管理碩士在職專班 === 102 === The aim of this study is to understand the impact of personality traits of backpackers on tourism motivations and behavioral intentions. Based on personality, we clusters different types of backpackers, then analyze and explore the relationship between...

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Bibliographic Details
Main Authors: Yen-Huei Chou, 周彥慧
Other Authors: Kai-Chih Chang
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/21058434361543696875