A Study on Personal Brand Management of Athletes

碩士 === 國立臺灣大學 === 商學研究所 === 102 === In the first half year of 2013 in Taiwan, the most popular issue is the revival of Chinese Professional Baseball League. After World Baseball Classic, people in Taiwan have patient in baseball since our players really do a good job. Moreover, enjoying ballgame in...

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Bibliographic Details
Main Authors: Chih-Wei Li, 李致緯
Other Authors: Chun-yao Huang
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/87575998722444655043