Corrections for Endorser Biases in Product Judgments: Involvement, Types of Endorsers, and Number of Products Endorsed

碩士 === 國立臺灣大學 === 商學研究所 === 102 === The present study assessed the nature of consumers’ correction behavior for the endorser bias based on the Flexible Correction Model. How different levels of involvement with processing, different types of endorser, and number of products endorsed by an endorser w...

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Bibliographic Details
Main Authors: Yu-Sheng Chou, 周昱昇
Other Authors: 簡怡雯
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/64025814480453253013