Corrections for Endorser Biases in Product Judgments: Involvement, Types of Endorsers, and Number of Products Endorsed
碩士 === 國立臺灣大學 === 商學研究所 === 102 === The present study assessed the nature of consumers’ correction behavior for the endorser bias based on the Flexible Correction Model. How different levels of involvement with processing, different types of endorser, and number of products endorsed by an endorser w...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/64025814480453253013 |