Consumer Push Force and Compound Business Pull Force on Consumers’ Reaction – An Empirical Study on Physical Chain Bookstores
碩士 === 國立臺灣大學 === 商學研究所 === 102 === Recently, physical chain bookstores have implemented compound business into their business model. The main purpose of this model is to provide diversified products and services to attract more customers. This study uses the push-pull force framework (Smith, 1983)...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/79504073837259640021 |