Case Study on Business Growth Strategy ofHousing and Development Companies :Using P Company as Example
碩士 === 國立臺灣大學 === 商學組 === 102 === The object of this thesis paper is to investigate the growth strategy of a listed housing and development company with more than 40 years of history. By using Ansoff matrix and relevant growth theories to generalize the growth strategies adopted and locate the key s...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/ty9ghp |