Analysis of new luxury buying behavoir
碩士 === 國立臺灣大學 === 國際企業學研究所 === 102 === Primary customers for traditional luxuries are at the top of the pyramid. However, the target audience is shifting from top to middle class due to emerging luxuries. Emerging luxuries, which meet middle-class consumers’ desire of improving quality of life and p...
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| Format: | Others |
| Language: | zh-TW |
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2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/92813175868304871707 |