The Analysis of User Stickiness Migration Path– An Empirical Study of Facebook
碩士 === 國立臺灣大學 === 國際企業學研究所 === 102 === Social media has greatly changed people’s life style as well as consumer behavior since the modern development of the Internet. Based on this fact, electronic word-of-mouth (EWOM) on websites plays a main role in consumers’purchasing decision as a reference...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/tsreuj |