A Study of Strategies of Click-and-Mortar Retailers- General Merchandise Stores in Taiwan
碩士 === 國立臺灣大學 === 國際企業學研究所 === 102 === According to the trend of e-commerce which equips with advantages of fast trading and no boundary restricted, the performance of physical retailers in the world is defeated by e-commerce, so that every physical retailer try to find out strategies to compete wit...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/s267f7 |