Key Account Management - The Perspective of Relationship Life Cycle
碩士 === 國立臺灣大學 === 國際企業學研究所 === 102 === This research tries to discuss the differences in managing foreign key account between Taiwan small and medium enterprise (SME). Base on the buyer’s / seller’s motivational investment in relationship, we can divide into areas as seller’s market、 buyer’s market、...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/4hs25p |