A Structural Equation Model Incorporating Service Failure Characteristic, Consumer Forgiveness, Brand Trust and Repurchase Intention
碩士 === 國立臺灣大學 === 國際企業學研究所 === 102 === Since the maturity of internet, e-purchasing action has been one of the important issues of electronic commerce of consumer behavior research. It turns into a new way of business and communication. And the issues of service failure and recovery are becoming mo...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/66750928649301387897 |