How Consumers’Perceived Country-of-origin, CorporateAnd Brand Image of Korea Affect Their Purchase Intentions ofKorean Mobile Phone : Using Korean Drama Viewing as a Moderator
碩士 === 國立臺灣大學 === 國際企業學研究所 === 102 ===
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/7vjy55 |