Consumer’s Social Behavior to Purchase Amount Effect–An Example of e-Retailer Firm in Taiwan
碩士 === 國立臺灣大學 === 國際企業學研究所 === 102 === This study aims to figure out the relationship between customer’s interactive behavior with brand official page on social platform and customer’s purchase amount. Also, this study uses customer’s digital footprint to conduct customer segmentation to assist the...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/xfx9pd |