The Construction of Facebook Users’ Self-concept and Their Brand Information Disclosure Behavior

碩士 === 國立臺灣大學 === 國際企業學研究所 === 102 ===   The following research is going to explore Facebook users’ brand information disclosure behavior, their construction of self-concept and the relationship between both. The study was accomplished by qualitative research method that the researcher has held 12 i...

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Bibliographic Details
Main Authors: Ying-Chu Chen, 陳瀅竹
Other Authors: Heng-Chiang Huang
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/47092022310377656436