The Construction of Facebook Users’ Self-concept and Their Brand Information Disclosure Behavior
碩士 === 國立臺灣大學 === 國際企業學研究所 === 102 === The following research is going to explore Facebook users’ brand information disclosure behavior, their construction of self-concept and the relationship between both. The study was accomplished by qualitative research method that the researcher has held 12 i...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2013
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Online Access: | http://ndltd.ncl.edu.tw/handle/47092022310377656436 |