The Relevance of Consumer Social Behavior and Size of Purchase by Using Hierarchical Bayesian Analysis
碩士 === 國立臺灣大學 === 國際企業學研究所 === 102 === This study attempts to analyze the behavior of consumers in the size of purchase and its relevance of online social behavior, each consumers is individual and heterogeneity, and by the past history of the transaction data with the facebook fan page data to an...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/12907174865099996152 |