A Study of Customer Participation in Online Brand Communities
碩士 === 國立臺灣大學 === 國際企業學研究所 === 102 === Given the dramatic technology and social changes that continue to take place in the marketplace, both practitioners and researchers are eager to explore the topics of community engagement in online brand communities (OBCs). Based on the motivation theory, this...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/72576156833002519062 |