Emergence of Consumer - Brand RelationshipFrom the Perspective of Schema
博士 === 國立臺灣大學 === 國際企業學研究所 === 102 === A well-established relationship between a consumer and marketers, including their brands, could be a major source of customer-focused competitive advantage for the firm. Therefore, it is important to understand why consumers form and maintain long-term relati...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/79616821865731328413 |