A Study of Brand Building Strategy of Taiwan SME in China Market
碩士 === 國立臺灣大學 === 國際企業管理組 === 102 === THESIS ABSTRACT The thesis aims to explore the branding strategies that adopted by Taiwanese industries who achieved operational excellence. The author of the study had worked in the product manufacturing of winter sports for thirty-five years and, during which...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/90714074349860016861 |