An Effective Method for Predicting the Success of Group Buying Auctions

碩士 === 國立臺灣大學 === 資訊管理學研究所 === 102 === Online group buying involves risks and uncertainties for buyers. Because buyers would not benefit from a failed group buying auction, they usually consider several factors before deciding to join an auction. The factors that affect buyers’ decisions have been q...

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Bibliographic Details
Main Authors: Meng-Chieh Chung, 鍾孟潔
Other Authors: 陳建錦
Format: Others
Language:en_US
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/75634346956610018747