Study on Marketing Strategy of Bank of Shanghai
碩士 === 國立臺灣大學 === 臺大-復旦EMBA境外專班 === 102 === Recent years have witnessed great changes in the business environment of commercial banks. Economic restructuring, interest rate marketization, financial disintermediation have brought huge challenges to the traditional business mode, while stable economic...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/64678876288746503657 |