Broadcast of Mega Sporting Events Case Study-Business opportunities for New media

碩士 === 國立臺灣大學 === 臺大-復旦EMBA境外專班 === 102 === In the year 2008, the International Olympic Committee (IOC) issued the first ever New Media Broadcast License in the world to ELTA Technologies. Fast-forward to 4 years later, ELTA Technologies not only acquired the New Media rights of the London 2012 Olym...

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Bibliographic Details
Main Authors: Yi-Chun Chen, 陳怡君
Other Authors: Shu Yeh
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/58835540152096352444