The Study of Micro Film Advertising-Audience Motivations and Behaviors

碩士 === 國立臺灣藝術大學 === 廣播電視學系應用媒體藝術碩士班 === 102 === With the advancement in technology and popularity of internet, the channels of communication mass media use for advertise are diversifying. Micro film advertising sprung up in recent years and these films broadcast and play mainly on the internet....

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Bibliographic Details
Main Authors: LIN, SHAN NI, 林善霓
Other Authors: LAI, HSIANG WEI
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/6x9v76