Analysis on McDonald’s Children’s Commercials in 2010~2012
碩士 === 國立臺灣藝術大學 === 廣播電視學系應用媒體藝術碩士班 === 102 === Abstract In an age of information explosion, constantly evolving media is changing the consumers’ attitude towards advertising, and making advertisements today more and more closely connected with daily life and social trends. Classic commercials not o...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/17113539361505432206 |