Consumers Purchasing Behavior on Mobile Commerce Services:From the Perspectives of Check-in Function and Mobile Coupons
碩士 === 國立臺灣藝術大學 === 廣播電視學系應用媒體藝術碩士班 === 102 === In recent years, most people carry mobile devices in Taiwan. Because of this reason, it changes consumers’ purchasing behaviors and brings different impacts to online-shopping. However, some people still keep conservative attitudes toward online s...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/e4az98 |