The research of packaging design for marketing strategy which focus on female consumers-Take open-shelf channel as an example

碩士 === 國立臺灣藝術大學 === 視覺傳達設計學系 === 102 === The cosmetics using of age range and sex has significant differences due to the change of consumer purchasing habits and fashion trend according that the extent of cosmetic marketing is also expanded rapidly. The marketing of cosmetic in Taiwan is approximate...

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Bibliographic Details
Main Authors: Sha, Hsueh-Ting, 沙學廷
Other Authors: Hsu, Hsing-Jung
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/nft54v