The Influence of Referral Reward Programs on Customer Referrals in the Medical Cosmetology Industry
碩士 === 國立臺灣科技大學 === 企業管理系 === 102 === Referral reward programs have been widely used as a means to encourage existing customers to make recommendations to others. Ryu and Feick (2007) examined how marketers can use incentives to stimulate word of mouth. We extend their study by examining how the dif...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/vg48sb |