A Study of the Effects of Developing Dynamic Capability of Marketing Intelligence on Performance
博士 === 國立臺灣科技大學 === 企業管理系 === 102 === A market-oriented organization stresses the needs of its customers and enables the improvement of cross-sectional cooperation within organizations to create better customer value. Marketing resources (competence, capability) and market orientation are significan...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/fp56cs |