Negative Electronic Word of Mouth Ineffectiveness: The Moderating Role of Corporate Responses
碩士 === 國立臺灣科技大學 === 企業管理系 === 102 === Today, Internet is ubiquitous and far-reaching. Internet has become an important conduit to vent angry consumers’ dissatisfaction for business’ products and services. Nowadays, before their purchase, potential customers would like to search whether products ha...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/5d22s7 |