The Influence of Value Perceptions to Watch Colors on Product Pricing

碩士 === 國立臺灣科技大學 === 設計研究所 === 102 === The differences of value perceptions in male and female consumer groups aged between 13~42 were analyzed in this research to compare the relationship between purchase behavior and product pricing. The influence of value perceptions to watch colors on pricing was...

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Bibliographic Details
Main Authors: Ben-Kuan Liu, 劉秉寬
Other Authors: none
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/74891371626940276759