Association of Perceived Interactivity, Experiential Value and Online Shopping Intention – Evidence from P online shopping website
碩士 === 國立臺灣科技大學 === 設計研究所 === 102 === With the rise of the e-commerce economy, more people than ever are shopping online which attracts a large number of retailers and newcomers to the world of e-commerce. Generally speaking, consumers can directly interact with the online shopping service providers...
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/13865478318444489760 |