A Case study of the International Strategy of a Taiwanese Porcelain Company: Franz Collection Inc.
碩士 === 國立臺灣科技大學 === 管理學院MBA === 102 === The purpose of this study is to analyze the international expansion and business development of Franz Collection Inc., a Taiwanese manufacturer of fine china or porcelain. Franz Collection Inc. is positioned as a luxury porcelain brand targeting high-end inter...
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| Format: | Others |
| Language: | en_US |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/92534004635021825078 |