A Case study of Entrepreneurial Marketing Strategy on SME: Case of “The Tee Inkers”

碩士 === 國立臺灣科技大學 === 管理學院MBA === 102 === This case study will focus the marketing strategy on an SME (The Tee Inkers) in an emerging market and highly competitive. It would highlight the present marketing strategy of the company and would highlight some changes that could be done to improve the marke...

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Bibliographic Details
Main Author: Nicholas Fitzgerald
Other Authors: Liu, Day-Yang
Format: Others
Language:en_US
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/57020805874603988446