An Exploration on the Business Model of Taiwanese Business Grafting into Mainland China Cosmetic Market - The Case Study of Natural Beauty Group and Chlitina Group

碩士 === 國立高雄大學 === 亞太工商管理學系碩士班 === 102 === Abstract The Taiwanese-funded cosmetic enterprises’ heading westward to Mainland China has become an inevitably trend. Since the researcher is also engaged in the cosmetic related industry currently and prepared for entering the Mainland China market, I the...

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Bibliographic Details
Main Authors: Mei-ling Tu, 涂美玲
Other Authors: Ting-lin Lee
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/j3zvut