Exploring the Conceptual and Structural Model for Cross-Border Brand Alliance with Product Value Ratio Issue
碩士 === 國立高雄大學 === 國際企業管理碩士學位學程 === 102 === After the introduction of Conceptual and Structural Model (CSM) for brand alliances by Simonin & Ruth (1988), Bluemelhuber et al. (2007) and Lee et al. (2013) extended the scope of CSM to cross-border with country-of-origin (COO) factor. Three issues ca...
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| Format: | Others |
| Language: | en_US |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/fw782x |