A Study of Marketing Strategy for the Innovative Baking Industry－The Case of K Company
碩士 === 國立高雄大學 === 國際高階經營管理碩士在職專班(IEMBA) === 102 === With the increasing growth of price of raw material, baking industry in Taiwan has been moving to a tense competitive era since 2010. In consequence, more than 600 stores closed in 2010. However, having approximately 60 billion output value, busine...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/ezx8g3 |