Effects of the internal/external cues and product types on customer’s willingness to download App
碩士 === 國立高雄大學 === 資訊管理學系碩士班 === 102 === With the popularity of the mobile devices, a variety of Apps have become important tools in life. However, due to the intense competition, how to attract consumer’s attention is a pretty important issue for App developers. The purpose of this study is to inves...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/vb4v42 |