Exploring The Continuous Adoption Intention Of Smart Phone From The Viewpoint Of Customer Perceived Value

碩士 === 國立聯合大學 === 資訊管理學系碩士班 === 103 === With the rapid development of the mobile internet and the change of consumer behavior, smart phone has become the most popular product for people daily life. The smart phone businesses must understand what their customers’ value in order to survive and grow in...

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Bibliographic Details
Main Authors: Ya-Hsuan Chi, 紀雅萱
Other Authors: Chih-Cheng Lee
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/47994077356149989074