An Exploratory Research of Consumer Perceived Value and Mobile Shopping Satisfaction.

碩士 === 國立聯合大學 === 資訊與社會研究所 === 102 === With the tremendous popularity of mobile devices, smart phones and tablet computers have become an integrated pat of our daily life, which turns mobile shopping into a famous way to shop. In this thesis, we conduct empirical study on the satisfaction levels of...

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Bibliographic Details
Main Authors: Tsou Chih Yi, 鄒枝宜
Other Authors: Wen-Yuan Jen
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/49684023879545479353