The influence of brand on consumer vehicle purchasing choice
碩士 === 國立聯合大學 === 管理碩士學位學程 === 102 === In today’s time customers are very deeply connected to the brands. When they purchase any product like a car, mobile, items of daily need, brand name definitely influence the consumer’s choice. Some customers purchase the specific branded things just due to the...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/p9wkdd |