A Study of Brand Awareness and Corporate Social Responsibility on Purchase Intention-A Case Study of The Banks in Central Taiwan
碩士 === 國立虎尾科技大學 === 財務金融研究所 === 102 === This study is conducted based on the vote results of Common Wealth Magazine 2013 with the banks bearing corporate social responsibility (CSR) as the matrix and the bank consumers as the study object to explore if there is a possibility that a bank with a famou...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/r89v58 |