Exploring Factors Influencing the Adoption of Social Commerce in Facebook

碩士 === 國立虎尾科技大學 === 資訊管理研究所在職專班 === 102 === When the global social commerce users more than one-fifth of the population has a monthly log in at least once a community site, resulting in consumers'' purchasing decisions extremely vulnerable community opinion leaders and friends webs...

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Bibliographic Details
Main Authors: Pei-Pei Yeh, 葉蓓蓓
Other Authors: 吳純慧
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/s65v4j