The Research of OBM Image of Superstores and Purchasing Wish --the Example of Yunlin County

碩士 === 國立虎尾科技大學 === 資訊管理研究所在職專班 === 102 === With the changing rapidly of industry and business economy and the influence of the serious attitude of customers to the goods, the OBM (Ordnance Bench Mark ) of superstores for customers are not as famous as the leading brand, but most people accept it...

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Bibliographic Details
Main Authors: Ting- En Lin, 林庭恩
Other Authors: Ta-Cheng Chen
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/m95b62