Factors Influence Impulse-Buying Behaviors on Online Shopping
碩士 === 國立虎尾科技大學 === 經營管理研究所 === 102 === Impulse-buying behavior is a very common situation, due to the fast growth of e-commerce, consumers can purchase conveniently. If the causes of the impulse of customers purchase on the Internet could be found, the company can develop strategies and influence c...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/3u22wt |